Zillow.com provides comprehensive information to real estate professionals and home buyers, renters, sellers, and owners. The site is built around modules for each of these five potential audiences.

Real Estate Professionals

Real estate professionals, including agents, lenders, brokers, and property managers can benefit from paid listings and ads on the site. Participation in the forums gives professionals an opportunity to promote their services to potential clients in a casual setting. Zillow provides monthly market reports, which cover home values, sales, and foreclosures. A selection of Web- based options are available for use on agents’ and broker’s Web sites and blogs. Options include co-branding with Zillow, the ability to add Zillow’s data to other sites, and widgets for real estate and mortgage information.

Real Estate Buyers

Site visitors can search the homes-for-sale listings, filtering by location, price, number of bedrooms, and other factors. Zillow’s “Make Me Move” feature alerts subscribers if the dream price for their home interests a potential buyer. The Zestimate feature gives owners an idea of the value of their home, which is formulated using publicly available data and a proprietary algorithm. Potential buyers can also obtain mortgage quotes and locate real estate professionals. A forum helps buyers obtain specific answers from knowledgeable and experienced individuals.

Renters

The module for renters offers an online search for rental properties. Search options include parking availability and whether or not pets are allowed. Rent Zestimate gives renters a way to estimate the monthly cost for a given property. Renters can also compare the cost of renting to mortgage payments in their target area. To learn about a neighborhood or city, site visitors can turn to the Local Pages section.

Property Sellers

Sellers can employ the Zestimate module to help establish a price for their property by checking home valuations. Comparables provide additional information to assist in setting a marketable selling price. Zillow offers a basic fee-based listing service, as well as featured ads, which can be targeted based on city or ZIP code.

Home Owners

Zillow.com makes it easy for home owners to track the value of their property via Zestimate. They can also claim ownership of the property and correct any factual errors in the listing. If an owner develops an interest in purchasing another home, monthly emails are available to provide updated information on that address. Home improvement is covered by the site, as well. Dueling Digs provides a database of home photos, organized by room, to offer remodeling and decorating ideas.